Design Thinking

Lead with Process.

A collection of projects rooted in research and strategic thinking. Each piece reflects a considered design process, from problem definition and insight gathering through to visual execution, with a focus on solutions that are as purposeful as they are considered.

Text Publishing, Redesign a Brand.

Creative Design
Exploration of Brand & Identity 
Brand & Identity 
Prepress

This project enabled me to engage with design as a reflective practice through applied workbooks and project documents. I explored the brand in depth, applying results of market research to conceptual development of a brand identity project. I practiced skills in project management, time management, staged development and adherence to project brief.

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CycleBuddy, Design Strategy & Research

In collaboration with Rachel Easton.

Identify a Design Problem 
Client & Stakeholder Research 
Scenario Exploration
Creation of Personas
Case Studies Research
Development of Design Solution - App Design.

Created a design solution that exhibited innovative thinking and a high standard of creative practice. Cycle Buddy allowed us to apply creative problem solving, critical thinking and research skills to answer a complex project brief. We synthesised appropriate design methods, processes and techniques to create a design outcome to a professional standard design. We also presented our idea to clients and project stakeholders, demonstrating communication, collaboration and time management skills.

Starry Nights Fairy Lights, Product Design

UX Product Design
Research & Exploration of Human-Centred Design
Creative Design
Packaging Design
Finished Artwork

This project developed my understanding of how people interact with packaging with a focus on the human-centred design context. I developed a packaging solution that responded to a previous user need that was not being met. My approach focused on accessibility and iterative processes using applied research and exploration. I’ve included my rationale report to demonstrate my thought process with identifying a user problem and how I went at exploring and solving the problem. This project is an example of not only solving the practical issues of a product, but also connecting a user through thoughtful design and stories.

Melbourne Fashion Memoirs, Web Design

Web Design 
Basic HTML & CSS
Research & Analysis of Website Planning Structure
Prototyping & Information Architecture for Website
Creative Design
Photography

Design & implement a functioning website on multiple platforms. Studying Web Design familiarised me with the web design process. I learned how to design a website for different applications through design principles such as information design and typography. I built Melbourne Fashion Memoirs using Adobe Muse. For this project I have included my Planning Document to demonstrate my thinking and processes behind the concept and design.

Photography

  • Dark Vs Light

    Art Direction
    Photography
    Retouching

    Dark Versus Light is a photographic series exploring the turbulent stages of mental illness. Each image represents shifting emotional states experienced during depression—moving through moments of sadness and hopelessness, and ultimately toward strength.

  • “When in Brooklyn” was a project with strong personal significance. I had just returned from an extended trip to New York and was deeply missing the city, determined that I would one day return to live there. To keep that ambition front of mind, much of my work at the time was inspired by the city.

    For this project, I photographed a bottle of Brooklyn Lager. As a backdrop, I used a photograph I had taken of lights while sitting in a beer garden in Brooklyn, layering my own imagery to create a visual connection to the place that had inspired the work.

  • I wanted to capture an image that reflected the devastating impact and consequences of climate change on the planet. Choosing “Reckoner” by Radiohead for the cover felt fitting, as the song evokes a sense of impending reckoning or environmental collapse. It also felt like a natural choice given Radiohead’s longstanding association with themes of environmental awareness.